The Interactive Video and Experience Protocol (IVEP) is a new blockchain-based, platform-agnostic and lightweight layered technology for online and broadcast video-audio interactivity, audience retention and real human engagement.
The IVEP protocol combines blockchain stacks with state of the art real-time data and payment management infrastructure and smart objects technology. These smart objects allow for real-time customization of video and audio experiences with a few lines of code or embedded audio markers using the ICE authoring tool, artificial intelligence and audio recognition systems. It enables the personalization of the interaction for every single viewer. It supports interactions with videos on the open web from services such as YouTube, Facebook, Vimeo, Twitch, JWPlayer and all TV and radio distribution networks.