CyteCoin is designed to decentralizing the buying, selling, and rewarding of viewing in VR by removing the intermediaries out of the equation. This is accomplished by using CyteCoin Smart Contracts.
An advertiser can use CyteCoin via a smart contract associated with the target content. This content is now active, or “live, which means content producers, viewers, and influencers can engage with that advertiser through the smart contract and be rewarded with CyteCoin for driving attention to that content. Every ad view, click, and reward that happens is communicated to the CyteCoin Smart Contract through VirtualCyte. The CyteCoin Smart Contract will then autonomously distribute CyteCoin to the users participating in that engagement. By utilizing smart contract, a publicly verifiable blockchain, and trusted, can directly disintermediate the “trade” of attention. It enables advertisers to execute ad campaigns by directly rewarding the content producers, services providers, and influencers of attention instead of going through an agent. Advertisers can target their smart contract to a much wider genre of content or even one specific media item. Advertisers choose the budget of their campaign by committing the exact number of CyteCoin that they want to be dispersed. Advertisers can also set custom conditions for the smart contract, e.g. 1 CyteCoin rewarded per ad click or 5 CyteCoin rewarded per ad click. This supports a transparent, competitive marketplace, where participants compete for the highest-rewarding smart contract. Advertisers can then visibly aim for low-cost, or suitable and effective cost campaigns. This provides a reward opportunity for all participants.
CyteCoin goes beyond just advertising, merchants can also take full advantage of the content and use smart contract to reward audience for visiting their retail outlets. This feature significantly increases the value of the content and drives real traffic from online to offline enabling CyteCoin to be widely used and accepted by merchants.