A powerful advertising platform built on Ethereum
WHAT IS CRYPTOADS MARKETPLACE
CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and B2C sector; and now it’s time for expanding into the growing B2B marketplace. The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who receive the opportunity to trade directly without the need for centralized ad exchanges. CryptoAds Marketplace will give to advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution.
CryptoAds model is already implemented inside CFC.io project (launched in 2005) with 7M registered users and profit-generating returns. This project will be base to growing platform worldwide.
HOW CRYPTOADS MARKETPLACE WORKS
Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 token CryptoAds.
Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers offer payment in the form of tokens to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay.
Publishers agree to display the content produced by the Advertisers on their websites in exchange for token payments. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc.
The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the token payments. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
BENEFITS FOR THE PARTIES
Consumers get digital content and rewards from Publishers.
Advertisers get direct attention and engagement from Consumers, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
TARGET MARKET SEGMENT AND MARKET AMBITIONS
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption.
With modest 1% fee, CryptoAds Marketplace will collect over 220 million dollars in fees per year, if we can capture only 10% of global digital advertisement spending.