Global coffee market increased at a significant CAGR during the span of 5 years i.e. 2011-2015 and projections are made that the market would rise in the next five years i.e. 2016-2020 tremendously. The market can be segmented on the basis of end-users as retail coffee market and food services market, of which global retail coffee market displayed an increase, driving the global coffee market.
The increasing consumption of coffee led by the westernization trend in India, China and Latin America drive the market in the positive direction. The growth drivers for the global coffee market are: rise in disposable income, rapid urbanization and increase in the population along with the emergence of cafe culture and new consumer base.
Despite the market is governed by various growth drivers, there are certain challenges faced by the market such as: low income for small-scale farmers, lack of government support, negative impact of poor financial support, price volatility and lack of transparent transaction within the supply chain.
With an aim to provide a full-scale ecosystem to support the entire coffee trading in Africa, Crypto N’ Kafe develops a unique system that helps increase income of the small farmers and promote efficient supply chain.