At the other end of the market, consumers have to cope with different difficulties. As mentioned above, “cosmetics” is one of the hottest buzzwords and industries regardless of gender, age, and nationality, and among such heated discussions, customers face three major difficulties. First, it is difficult to distinguish real information from fake or manipulated information as companies sponsor and fund most of the current cosmetics content and so-called “studies”. Secondly, only a select few ‘power influencers’ are currently benefiting from pro-rata ownership or enjoying appropriate rewards for their meticulous contribution to various platforms. Thirdly, cyber security has become a dire and pressing issue as the amount of personal information shared throughout social media grows exponentially.
Cosmochain is a complementary Company-to-Consumer platform that connects cosmetics product users and content creators to cosmetics product suppliers, including cosmetics companies, OEM/ODM manufacturers, R&D centers, and distributors. Through this platform, the Cosmochain Team aims to solve the aforementioned unmet needs of both companies and customers. All data collected from platform participants are kept confidential in this customer-centered ecosystem. Those who contribute their scarce time and attention toward producing and curating contents for others are compensated with tokens and receive pro-rata ownership of the contents they create. On the other hand, cosmetics product suppliers are able to actualize a wide variety of “on-demand” services on the platform by utilizing API that Cosmochain provides.
Two different tokens and one internal virtual index make up the Cosmochain ecosystem:
- The first token is an externally traded token called Cosmo Coin,
- The second token as well as an index of contribution to the platform is Cosmo Power, which can be used to make payment within the platform and given out as rewards for activities, and
- The one virtual index is called Cosmo Level. Cosmo Level, a reputation index, is designed to prevent abuse of power within the platform and can only be accumulated by actual activities and contribution. Having been assigned distinct roles within the Cosmochain platform, these three entities construct a healthy ecosystem.