Bronix

Competitive competitive market already already.
The team has an MVP, but the function is limited to the extent possible if they bring the API from somewhere. From here I can not find a novelty to support the team's claim.

Yet another trading platform. Aren't we done with them yet? It doesn't bring anything novel to the table. Plus the founders seem to have zero background in blockchain technology. Seems like just about anyone can do an "ICO" these days. At least they could have done the whitepaper right, it's leave a lot of info out.

Team - passed KYC now, not much experience that will help the project.

Vision - not original, doesn't seem to bring anything new to the exchange sphere. There is no consideration of competitors or a USP/ strategy to mark this project out as a worthwhile one to back. This is a very crowded market that they are about to enter, but bringing an almost homogeneous product to a crowded market where differentiation is key probably won't work.

Product - MVP exists, which is something, I guess. Doesn't appear any different any different to any other exchange out there however.

Good luck to the team in implementing the project. Better strategy for target audience and business development needs to be shown to make this project worthwhile for token holders.

team is Experienced but not unique and have lack of Developers on board also see lack of digital Marketing expert and Community managers... There are tons of Exchange project on the Market right now With same Vision. I don't see any innovation I don't see any vision and from Investment purpose I don't see this project can give ROI to investors.

Their whitepaper has 1/3rd of it explaining what cryptocurrencies and trading platforms are. Took going through close to half to get to the problem they are trying to solve and about 2/3rds in to get an overview of what Bronix is. Social Trading push isn't new, seeing this more and more about following top traders. Their actual whitepaper listed roadmap has a bit more meat and that should be put into ICObench to save people time researching about the feature roll-out plan. ICObench Milestones state that Trading Platform are June and timelines go only as far as August. It just shows "Launch" in August but the actual plan is to launch later than what they have listed here ~ April 2019 for decentralized exchange and then a year of various roll-outs after that through April 2020, which is very long for rolling out things they consider to be unique (which really aren't).

The only point on marketing plan in whitepaper is "A slice of the proceeds will be reserved for the advertising and the PR needs of the BRONIX platform. It is expected that judicious use of marketing tactics will drive positively asymmetric traffic towards the platform and aid in its growth".

So there's a few points that aren't giving me much confidence that the company has solid plans for the monies they are raising.

Is the whole founding team ICO Advisors? or am I missing something? Most of Founders are advising a bunch of projects yet have time to be Chief Officers for this project? Example: CMO has 9 current gigs based on their LinkedIn profile. This is a common theme with their team. So I'm highly concerned about actual commitment levels for this project.

Here is too small team for such complicated project as it's described in the White Paper, the market is very competetive as well. I guess it's not a good investment for now. Hope after the pre-ico this lack will be releafed.

Although this concept is relevant, it's not unique. It's likely to be overshadowed and the project can lose its track. Advisors can still turn around this ICO with something more novel and value-added along the same track.