Bigbom Eco

In our view, the development of a decentralized advertising platform to boost marketing efficiency is quite a promising project. An advertising marketplace with transparent pricing and cost optimization that employs top-notch AI technologies, could attract serious businesses. Bigbom is clearly a B2B-oriented project, which only shows that the founders take the platform’s development seriously.

Despite the fact that the project is in its early stages, Bigbom seems to be a robust and well-thought-out startup, which is pretty uncommon for such ICOs. Well-developed documentation and the support of multiple partners are usually associated with more mature projects.

A major advantage of the project documentation is that it includes a financial model and various project implementation scenarios, depending on the funds raised. Moreover, we appreciate how reasonable the team are when it comes to self-representation. They do not describe the platform as “a state-of-the-art product that will revolutionize the digital marketing world”. They position the project as one that can prove to be useful for various businesses. We think that Bigbom, assuming they successfully implement their intended services, could win over some of the potential market.

One intrinsic drawback is that the project is localized to Asian countries. Many investors are often known to be ill-disposed towards local projects. However, this is purely a marketing problem that can be resolved after launch of the platform and obtaining initial feedback from clients.

Additional risks arise from the competitive environment. Although Bigbom’s founders do not mention any direct rivals, marketing industry ICOs are quite popular and common. The first company to launch a convenient service is usually the one to win over clients; that is why Bigbom should do their best to launch the platform as soon as possible.

Bigbom is a project that aims to develop a decentralized advertising marketplace both for publishers and advertisers. The Bigbom ecosystem is based on the Ethereum blockchain (employing smart contracting) and decentralized system architecture. Bigbom’s solutions could help resolve some current digital advertising problems, for example low KPI, high costs, credibility and trust issues (failures to perform obligations or pay), etc.

Advertisers will be able to use the Bigbom platform to devise marketing campaigns, manage them and maximize income whilst staying within budget limits. All processes will be performed in line with market pricing based on the bid-ask principle, where both parties can bid. Publishers will also have ad space, corresponding advertising platforms (mainly through API) will also be able to participate in the marketplace. This means that the main advertising channels such as Facebook ads and Google AdWords can be employed as well.