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Augmented Reality in mCommerce

Arfreyr is an m-commerce platform which brings AR (Augmented Reality) and e-commerce together. AR is an integration of digital information with the user's environment in real time. It comes in various forms such as mobile phones and smart glasses. Basically, it uses the physical world we know and overlays new information on top of it. "PinTrip" by Freyr Studio is their first AR based navigation app. The App is available on the AppStore and received quite well reviews so far. We aim to build a platform that provides detailed product information in a visual way. We aim to create an ecosystem that will unite customers, merchants and suppliers on a blockchain platform for trading goods across the globe where crypto and fiat can coexist. Our platform will be a bridge between the physical world and the digital world. Through our app, you will be able to visualise the products just like you are actually wearing/using it, and purchase them without even leaving your house and going to a store.

3 2 expert ratings
Benchy 2.2
Review: coming soon PRO
Price in preICO
1 FRY = 0.025 USD
Price in ICO
0.0250 USD
Restricted areas
preICO start
1st Sep 2018
preICO end
30th Nov 2018
ICO start
1st Jan 2019
ICO end
30th Apr 2019
Visit ICO website


All ratings published on ICObench serve informational purposes only. ICObench does not provide investment forecast, recommendations or any consulting for that matter. Thus, neither ICObench, nor the experts can be hold responsible for the visitors’ investment decisions. Read more
Juan Pablo Fernandez Aguero
Business Strategist and CEO
Rated on Dec 10, 2018
Modified on Feb 21, 2019

Team ★★
Vision ★★★
Product ★★★★


The team has passed the KYC and this is my new review.

The team is not large enough and they need more advisors and fundraiser experts.

The project has an APP working right now and the idea is interesting.

But, they will need many users to be a success and the adoption of augmented reality is not enough yet.

Clemen Chiang
Ph.D. | CEO | FinTech in Stocks | Blockchain in Cryptos | Author of Amazon Best Sellers in Online Trading
Rated on Dec 12, 2018
Modified on Dec 22, 2018

ICO TIME → Starts in 19 days

CEO and CTO, please perform your KYC with Sum & Substance promptly.

Even though KYC does not guarantee ICO success nor is a call for investment, the process verifies the key members of the founding team as a first key test.

Willing to revise this rating if the team responds.

All the best!

ICO team member replied on 22 Dec 2018
Hi, thanks for your feedback. We have now passed the KYC procedure. Can you kindly revise the rating?

Sandeesh Nadella KYC Passed
Sudesh Gutta KYC Passed


Soft cap 5,000,000 USD
Hard cap 30,000,000 USD

→ Both the soft cap and hard cap are high in the present climate. Any plans to revise the figures?

White paper

→ It did not explain clearly the use of blockchain for use case. Please provide explanation?

All the best!

SudeshICO team member replied on 23 Dec 2018
The reason we have a hard cap of 30million USD is because of the large array of solutions we shall be building for mCommerce, some solutions include building our own warehouses, smart glasses for order picking, AR experience for our entire product catalog etc...

We are also the first pioneers in the domain of mCommerce using AR for providing such a solution


We intend to use blockchain for inventory ,order, sales and logistics management. As our suppliers, merchants and customers are globally located use of blockchain enables us to reduce cost of transactions and increases ease of doing business
ICO analyzer bot

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

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ICO KYC Report
2 members invited
Sandeesh Nadella
Sudesh Gutta
KYC procedure verifies selected/specific team members only. It does not guarantee ICO success nor is a call for investment.
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