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Airbloc
Decentralized Personal Data Protocol
So how do I get to see the products I searched on ads? Your personal information such as search history, location, app installs are being compromised at this moment. Some apps even illegally monetize personal data to advertising agencies. But sadly, to the data owner, nothing is rewarded in return.
Submit your interest data on AIRBLOC via AIRBLOC Main Client Service. When this data is sold to advertisers and used at AIRBLOC Data Marketplace, rewards will be given to users. With more data provided, and with better data quality, there will be greater rewards returned to users.
Ads are displayed according to user’s interest data, and AIRBLOC can offer various ad configuration settings. Advertisers can reach out to those who might actually be interested in its products and/or services. At the same time, users will view preferred ads as a useful type of information.
Airbloc is a blockchain-based, decentralized and transparent ad data trading network and a DAPP.
Here’s how it works. When a user submits data directly to Airbloc Main Client Service, the advertiser pays fee to the user group who are likely to purchase their product and buy interests data from Airbloc Main Marketplace. Also, to the individual users who are exposed to ad campaigns, rewards will be given.
How simple is it? Users as an original provider to ‘interests data’ can regain their data rights, and advertisers can now make improved targeted ads with accuracy based on both direct and indirect data types. This interests data is not legally violated if you have already paid for its value and transferred data ownership. Therefore, advertisers have the legal freedom to use this data. The increased flexibility of data utilization allows advertisers to do all sorts of testing to maximize effectiveness for targeted ads.
To collect data with reliability, Airbloc continuously validates the credibility of each user, the data providers. Personal information, survey responses, and behavioral data are used for credit score computation and bigger reward will be given to users with high credit ratings. Directly collected personal interests data that are below certain credit limit cannot be sold on Main Marketplace.
In Airbloc, ads can become a useful piece of information, not a noise. This is because users can configure types of ads to be viewed and not to be viewed on Airbloc’s Main Client Service. Based on users’ preference configured, Airbloc ecosystem will allow a transparent trading of both data and ad exposures.
Airbloc will issue 'ABL tokens' as means to buy and sell data and ad exposures. This token can be used as a compensation to reward individual users, the data suppliers, and can also be a means of payment to the data consumers. The initial token is based on the ERC20 standard which initially runs on Ethernet main network, and these purchased tokens can later be exchanged for tokens on Airbloc’s own network.
One more ico project of this kind after a dozen of similiar. Did you examine them? Also the team is too localised, i prefer to see more international teams in ico projects as they solicit for international contributors
Board Advisor- Early Adoption and Strategic Partnerships Rated on May 21, 2018
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just another data wallet just like the last 100..
"Ads are displayed according to user’s interest data" doesnt facebook and everyone else do this now?
,i do not see any viable ROI to the investor. I do not believe this to be a good investment.
ICO Advisor | ICO Analyst | Blockchain Researcher Rated on May 24, 2018
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Control your personal data and share it with whomever you want whenever you want. I know of at least 5 ICOs that have launched with the same idea. I would have like to have seen a breakdown of how they differ from their competitors.
Very strong team and am not so concerned about the domestic nature given the funding that is available in the region. Internal resources strong to be able to execute
Blockchain Consultant, MBA, LSSGB, Former USA Financial Advisor, Insurance Agent Rated on May 22, 2018
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In my opinion,
This is a plain vanilla project, the white paper isn’t written very well, and I question if there’s enough business experience on the team to get the job done.
Senior Technology Executive, ICO Advisor, CryptoCurrency Enthusiast, Investor Rated on Jun 12, 2018 Modified on Jun 12, 2018
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Team:
- CEO has operated at the executive levels at other companies
-Very big dev OPERATIONAL team!; borrowing from ab180.
Facets to explore:
- This is being presented as a subsidiary of ab180. All the resources are coming from ab180, so really should be thought of as an additional capital raise of ab180. It is important to consider because it will take resources / attention away from one or the other, someone pays here current investors or the new ones.. It could be a great story as the team is assembled, but the question of why do they need the money is important and should be addressed.
- Like to see a CFO to manage the money.
Product/Vision:
- Raise target ~$10MM is in the sweet spot. ++
- There is a lot of room for someone to get this market segment right.
Facets to explore:
- It would be interesting to see some performance numbers from ab180 to get a sense how the company is executing in the space. Customer lists would give some indication if this team is able to reach across international borders.
Notice: I do not provide investment advice. Please see my profile for important disclosures.
CEO and Founder Perhalic, ICO Advisor, Investor, PR and Marketing Expert Rated on May 18, 2018
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Team is localized but experience .... advisory board is experience too ... in my opinion if team add some more international advisor it would make the project more strong........
Vision is good have mvp also ...
Early Bitcoin Holder / Ethereum ICO Investor Rated on Jun 13, 2018
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This needs to stop. They are 10000 of "Decentralized Personal Data Protocol" I mean a lot of tokens in order to secure your personal data , cookies and selling tokenize such products has no economical value whatsoever.
ICO ADVISOR / CONSULTING / EXCHANGES Listing /SMART CONTRACT/ TOKEN CODE. Rated on Jun 15, 2018
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Team : looks great with experience people in blockchain & partnership with icon makes it even more better.
Vision : vision is good as this could change the world of advertisement rather than spamming people it would be better to advertise only to interested.
President of Nanyang Blockchain Association | Founder of MR ICO | ICO Researcher and Analyst Rated on Jul 30, 2018
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Strong team
Very hyped up in the community, being mentioned by most of the ICO influencers with a decent rating
Well they did screw up the smart contract unlock timing (delayed by 5 minutes), so those who sent the contribution timely didn't get the allocation
It may seem like it's just another blockchain project that allows you to control yur own data, however they have some pretty strong partnerships. partnerships announcement one after one even after ICO
They do have very good investors too such as Signum Capital, Fenbushi Capital, Huobi Capital and OK Blockchain Capital. Listing on Huobi and OKex doesnt seem to be an issue at all.
Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.
Ratings and ICO analyzer results are being updated (re-calculated) every few hours.
