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adToken is a standard ERC-20 token on the Ethereum blockchain. Its intended use is in the adChain Registry dapp which is focused on the digital advertising industry. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders. adToken holders are incentivized to clean up the digital advertising supply chain by voting fraudulent publishers out of the adChain Registry based on their merits.
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