adToken is a standard ERC-20 token on the Ethereum blockchain. Its intended use is in the adChain Registry dapp which is focused on the digital advertising industry. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders. adToken holders are incentivized to clean up the digital advertising supply chain by voting fraudulent publishers out of the adChain Registry based on their merits.
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ICO Senior Advisor and Expert | Blockchain Consultant | Crypto Investor and Analyst | Speaker and Writer Rated on Apr 6, 2019
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vision : Auditing to detect scam and fraudulent actions in marketing industry is a good thing. AI can definitely help.
Partnership is strong with Consensys and Microsoft.
Team : only manager and expert but developers outsourced by partner.
Not at the level of the challenge
Product: No product/MVP.
10M$ with no clear product is too much.. A three step of funding would have been more fair.
Question: How the money will be really used? And how the reporting will be "clearly" released to see the delivery of the "promise"
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