Adrealm is a BIOC-based (business incentive-oriented consensus) ecosystem that utilizes a public chain + off-chain network to create a new foundation for the digital advertising industry in addition to a service layer.
Adrealm is engineered and designed to facilitate value-creation. Its unique consensus - Proof of Valid Traffic (PoVT) more than satisﬁes the fundamental architectural requirement of the blockchain, but also results in the cultivation of an ecosystem that promotes a sustainable and virtuous cycle for high-quality data and services.
Proof of Valid Traffic (PoVT)
Valid Traffic is “source” of value for digital advertising. A high proportion of invalid traffic, in the forms of data validity and data anaemia, is a true pain for advertisers globally. PoVT helps to achieve the following:
- Addresses industry pain-points while acts as an underlying consensus mechanism on a public chain system
- Improves industry efficiency by promoting and regulating a sustainable and virtuous cycle, incentivizes behaviour and activities by all participants by aligning with the goals of the ecosystem
- Generates quality data by acting as the “rule” for token generation
A foundation governed by the ecosystem Adrealm’s proposed PoVT mechanism ensures a stable, balanced and fair representation of “good” actors. Unlike hard capped cryptos, ARM (Adrealm token) is also a Nondepletable Sustainable Digital Specie (NSDS), sustaining the ecosystem in the long-term. A council committee is maintained by ecosystem participants, voted in by terms based on PoVT.
Adrealm off-chain network allows for the business to be done at internet scale concurrency level - and that means fast. Unique needs such as analytics, data mining, and AI take place here, while other data migrate to the public chain. This network also allows for cross-chain asset transactions, such as BTC and ETH.