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AdRealm

A New Ecosystem for Digital Advertising

Adrealm aims to rebuild the digital advertising ecosystem and cultivate a self-sustaining open ecosystem for all participants to achieve advertising efficiency. Built on ERC-20 standard of the Ethereum platform, Adrealm connects advertisers, service providers, content publishers, developers etc on its decentralized public ledger ensuring privacy and no third-party management of data. Thanks to its three-tier architecture made of an on-chain layer, off-chain layer, and a service layer, speed and efficiency can be guaranteed and the industry pain-points such as fraud, low-quality ads, and data leakage can be overcome. Adrealm relies on a particular consensus mechanism called Proof of Valid Traffic (PoVT) that makes high-quality ads and traffic the fundamental criteria for the operational success of transactions.

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Benchy 3.4
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ARM
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About AdRealm

Adrealm is a BIOC-based (business incentive-oriented consensus) ecosystem that utilizes a public chain + off-chain network to create a new foundation for the digital advertising industry in addition to a service layer.

Adrealm is engineered and designed to facilitate value-creation. Its unique consensus - Proof of Valid Traffic (PoVT) more than satisīŦes the fundamental architectural requirement of the blockchain, but also results in the cultivation of an ecosystem that promotes a sustainable and virtuous cycle for high-quality data and services.

Proof of Valid Traffic (PoVT)

Valid Traffic is “source” of value for digital advertising. A high proportion of invalid traffic, in the forms of data validity and data anaemia, is a true pain for advertisers globally. PoVT helps to achieve the following:

  • Addresses industry pain-points while acts as an underlying consensus mechanism on a public chain system
  • Improves industry efficiency by promoting and regulating a sustainable and virtuous cycle, incentivizes behaviour and activities by all participants by aligning with the goals of the ecosystem
  • Generates quality data by acting as the “rule” for token generation

Governance

A foundation governed by the ecosystem Adrealm’s proposed PoVT mechanism ensures a stable, balanced and fair representation of “good” actors. Unlike hard capped cryptos, ARM (Adrealm token) is also a Nondepletable Sustainable Digital Specie (NSDS), sustaining the ecosystem in the long-term. A council committee is maintained by ecosystem participants, voted in by terms based on PoVT.

Off-chain Network

Adrealm off-chain network allows for the business to be done at internet scale concurrency level - and that means fast. Unique needs such as analytics, data mining, and AI take place here, while other data migrate to the public chain. This network also allows for cross-chain asset transactions, such as BTC and ETH.

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