Rising crypto-currency values have created a new class of affluent individuals – the crypto affluents. Many aspire to the luxury lifestyle but find themselves excluded and lacking access.
Reasons for this include:
- Crypto-affluents hold much of their wealth in crypto-currencies but few luxury merchants accept crypto-currencies as payment
- Crypto-affluents value data privacy immensely, while luxury merchants conversely require more data to target market and to create personalised offers
- Luxury merchants simply do not know how to reach out to people whose wealth lies outside traditional banking channels
- Aditus bridges this gap by integrating smart contracts, payment gateways and strong privacy protection technologies into a single platform – thus, empowering crypto-users to unlock their desired luxury lifestyle.