Adblurb is primarily targeting the online advertising and marketing industries. We see ads everywhere, sometimes entertaining and sometimes irritating, but have you ever thought about how big the online advertising and marketing industry is?
Most organisations are involved with these industries for the promotion and advertising of their product or service. Many companies advertise to create brand awarenesswhile othersadvertise to maintain the reputation of their brand.
Overall, companies have spent more than 40% on advertising in all of it’s forms. Advertising and the marketing industry has been growing consistently for the last two decades and has only increased since the invention of smartphones and the internet.Programmatic digital display advertising spending is projected to be over $32 billionin 2017 in the USA alone and is expected to grow to almost $46 billion by 2019. Global digital ad spending is projected to exceed $300billion in 2020. The share of programmatic ads is growing. Pro tability can be reached once Adblurb takes over even a small portion of the ad market such as 1% average fee collected from payments. 1% fee is an order of magnitude smaller than current rates, so even higher revenues might be possible.