{"id":9515,"date":"2025-09-17T17:30:06","date_gmt":"2025-09-17T17:30:06","guid":{"rendered":"https:\/\/icobench.com\/fr\/?p=9515"},"modified":"2025-09-17T17:08:53","modified_gmt":"2025-09-17T17:08:53","slug":"bitcoin-jp-vendu-metaplanet","status":"publish","type":"post","link":"https:\/\/icobench.com\/fr\/news\/bitcoin-jp-vendu-metaplanet\/","title":{"rendered":"Bitcoin.jp enfin vendu : Metaplanet \u00e0 la man\u0153uvre"},"content":{"rendered":"<p>Metaplanet a confirm\u00e9, ce 17 septembre 2025, l\u2019acquisition de Bitcoin.jp. Il s\u2019agit de<strong>\u00a0l\u2019un des noms de domaine Bitcoin les plus visibles au Japon<\/strong>. L\u2019op\u00e9ration s\u2019inscrit dans le lancement de sa nouvelle filiale Bitcoin Japan Inc. Il clarifie par ailleurs son projet\u2009de b\u00e2tir une porte d\u2019entr\u00e9e unifi\u00e9e pour l\u2019\u00e9cosyst\u00e8me Bitcoin local.<\/p>\n<h2><span id=\"un_nom_de_domaine_strategique_enfin_acquis\">Un nom de domaine strat\u00e9gique enfin acquis<\/span><\/h2>\n<p>Bitcoin.jp change officiellement de mains apr\u00e8s plus de dix ans de statu quo. C\u2019est Metaplanet qui en prend le contr\u00f4le. La soci\u00e9t\u00e9, souvent d\u00e9crite comme la \u00ab\u00a0<a href=\"https:\/\/icobench.com\/fr\/news\/microstrategy-secroule-victime-du-bitcoin\/\" rel=\"\">MicroStrategy<\/a> japonaise\u00a0\u00bb, relie cette acquisition au d\u00e9ploiement de Bitcoin Japan Inc., <strong>sa structure d\u00e9di\u00e9e aux plateformes et services orient\u00e9s Bitcoin<\/strong>.<\/p>\n<p>Dans la feuille de route, le domaine servira de socle \u00e0 deux projets phares. Il s\u2019agit de la d\u00e9clinaison locale de Bitcoin Magazine et la Bitcoin Japan Conference, annonc\u00e9e pour 2027. L\u2019objectif consiste \u00e0 centraliser l\u2019information, la programmation d\u2019\u00e9v\u00e9nements et les services pour <strong>\u00e9largir l\u2019adoption au-del\u00e0 des cercles crypto habituels<\/strong>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">*Notice Regarding Strategic Acquisition of the Domain <a href=\"https:\/\/t.co\/2hWVBNYnYF\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/t.co\/2hWVBNYnYF<\/a>* <a href=\"https:\/\/t.co\/zYYOp92TWb\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/zYYOp92TWb<\/a><\/p>\n<p>\u2014 Metaplanet Inc. (@Metaplanet_JP) <a href=\"https:\/\/twitter.com\/Metaplanet_JP\/status\/1968219870425915639?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">September 17, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Fait notable,<a href=\"https:\/\/www.coindesk.com\/business\/2025\/09\/17\/metaplanet-sets-up-u-s-japan-subsidiaries-buys-bitcoin-jp-domain-name\" target=\"_blank\" rel=\"noopener noreferrer\"> la transaction s\u2019est effectu\u00e9e en direct<\/a> avec le propri\u00e9taire historique, sans courtier. Ce d\u00e9tail, rarement anodin sur un actif de marque aussi disput\u00e9, sugg\u00e8re <strong>une n\u00e9gociation cibl\u00e9e et un alignement rapide des int\u00e9r\u00eats<\/strong>.<\/p>\n<h2><span id=\"un_actif_immateriel_au_service_dune_strategie_media\">Un actif immat\u00e9riel au service d\u2019une strat\u00e9gie m\u00e9dia<\/span><\/h2>\n<p>Sur le plan comptable, Bitcoin.jp est class\u00e9 comme immobilisation incorporelle et sera amorti selon les r\u00e8gles en vigueur. Autrement dit, <strong>l\u2019impact sur l\u2019exercice 2025 restera limit\u00e9.<\/strong> M\u00eame si la direction anticipe des revenus croissants au fil des prochaines ann\u00e9es. La valeur ici n\u2019est pas tant une plus-value instantan\u00e9e qu\u2019une plate-forme d\u2019acquisition d\u2019audience et de notori\u00e9t\u00e9.<\/p>\n<p>Au-del\u00e0 du m\u00e9dia, Metaplanet pr\u00e9voit des activit\u00e9s commerciales (publicit\u00e9, programmes d\u2019affiliation et offres) destin\u00e9es au grand public comme aux entreprises. Le domaine deviendrait un guichet unique, capable de capter le trafic organique et d<strong>\u2019orienter les utilisateurs vers des produits Bitcoin identifi\u00e9s<\/strong>.<\/p>\n<p>Dans un march\u00e9 o\u00f9 la d\u00e9couverte passe autant par les moteurs de recherche que par la navigation directe, contr\u00f4ler un nom aussi explicite vaut capital-marque. Cela r\u00e9duit le co\u00fbt d\u2019acquisition, fluidifie la confiance et cr\u00e9e un avantage SEO difficilement r\u00e9plicable. En clair, la marque Bitcoin travaille d\u00e9sormais pour Metaplanet au Japon, et non l\u2019inverse.<\/p>\n<h2><span id=\"tresorerie_btc_et_acceleration_industrielle\">Tr\u00e9sorerie BTC et acc\u00e9l\u00e9ration industrielle<\/span><\/h2>\n<p>Metaplanet a officialis\u00e9 deux nouvelles entit\u00e9s. Bitcoin Japan Inc. \u00e0 Tokyo pour les m\u00e9dias, conf\u00e9rences et plateformes en ligne, et Metaplanet Income Corp. \u00e0 Miami pour d\u00e9velopper des revenus li\u00e9s \u00e0 des produits financiers adoss\u00e9s \u00e0 Bitcoin. Cette dualit\u00e9 \u00ab contenus-revenus \u00bb structure le pipeline.<\/p>\n<p>C\u00f4t\u00e9 bilan,<strong> la soci\u00e9t\u00e9 a d\u00e9pass\u00e9 les 20 000 BTC<\/strong> en septembre. Ce qui la positionne parmi les plus importants d\u00e9tenteurs corporates au monde. Cette masse critique conf\u00e8re une optionalit\u00e9 financi\u00e8re\u2009: porter un stock strat\u00e9gique, tout en le mon\u00e9tisant via des services et des produits.<\/p>\n<p>En parall\u00e8le,<a href=\"https:\/\/icobench.com\/fr\/news\/metaplanet-ajoute-btc\/\" rel=\"\"> Metaplanet<\/a> a d\u00e9taill\u00e9 un projet d\u2019augmentation de capital \u00e0 l\u2019international d\u2019environ <strong>204,1 milliards de yens pour renforcer ses achats de BTC.<\/strong> Ce volet financement donne de la visibilit\u00e9 \u00e0 court terme sur la capacit\u00e9 \u00e0 tenir le rythme d\u2019accumulation, sans d\u00e9pendre exclusivement des flux d\u2019exploitation.<\/p>\n<p>Bitcoin.jp pourrait agir comme un hub \u00e9ditorial qui clarifie l\u2019offre, cr\u00e9dibilise les acteurs et met en sc\u00e8ne des cas d\u2019usage ancr\u00e9s dans le quotidien japonais. Un domaine-marque capable de f\u00e9d\u00e9rer un public plus large vaut autant qu\u2019une campagne marketing prolong\u00e9e, surtout dans un pays o\u00f9 la qualit\u00e9 per\u00e7ue et l\u2019autorit\u00e9 de la source p\u00e8sent lourd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaplanet a confirm\u00e9, ce 17 septembre 2025, l\u2019acquisition de Bitcoin.jp. Il s\u2019agit de\u00a0l\u2019un des noms de domaine Bitcoin les&#8230;<\/p>\n","protected":false},"author":241,"featured_media":9523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[15,270],"class_list":["post-9515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin","tag-bitcoin","tag-metaplanet","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitcoin : Metaplanet s\u2019offre le domaine le plus convoit\u00e9 du Japon<\/title>\n<meta name=\"description\" content=\"Metaplanet rach\u00e8te le domaine Bitcoin.jp pour lancer Bitcoin Japan Inc., un hub d\u00e9di\u00e9 aux m\u00e9dias, conf\u00e9rences et services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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