{"id":5329,"date":"2025-08-01T18:04:00","date_gmt":"2025-08-01T18:04:00","guid":{"rendered":"https:\/\/icobench.com\/fr\/?p=5329"},"modified":"2025-08-01T18:09:08","modified_gmt":"2025-08-01T18:09:08","slug":"bitcoin-coinbase-prend-avantage-sur-tesla","status":"publish","type":"post","link":"https:\/\/icobench.com\/fr\/news\/bitcoin-coinbase-prend-avantage-sur-tesla\/","title":{"rendered":"Bitcoin : Coinbase passe devant Tesla et affirme sa strat\u00e9gie de long terme"},"content":{"rendered":"

Coinbase d\u00e9tient d\u00e9sormais plus de Bitcoin que Tesla<\/strong>, signe d\u2019un basculement strat\u00e9gique : les entreprises crypto-native prennent l\u2019avantage sur les g\u00e9ants de l tech dans l\u2019adoption institutionnelle du BTC.<\/p>\n

Coinbase d\u00e9passe Tesla : un choix assum\u00e9 et structurant<\/span><\/h2>\n

Avec 11 776 bitcoins en r\u00e9serve, soit environ 1,36 milliard de dollars selon les cours actuels, Coinbase<\/a> se hisse \u00e0 la 10e place du classement publi\u00e9 par Bitcointreasuries.net<\/a>, juste devant Tesla. L\u2019avance est nette, mais surtout revendiqu\u00e9e.<\/p>\n

\"Bitcoin<\/p>\n

D\u00e8s le deuxi\u00e8me trimestre 2025, le PDG Brian Armstrong annon\u00e7ait l\u2019ajout de 2 509 BTC suppl\u00e9mentaires<\/strong> dans la tr\u00e9sorerie de l\u2019entreprise. Le signal est clair : Coinbase ne se contente pas de proposer du Bitcoin \u00e0 ses clients, elle en fait elle-m\u00eame un actif de r\u00e9serve strat\u00e9gique.<\/strong><\/p>\n

Ce positionnement \u201clong\u201d n\u2019a rien d\u2019un pari \u00e0 court terme. Le co\u00fbt d\u2019acquisition total s\u2019\u00e9l\u00e8ve \u00e0 environ 740 millions de dollars<\/strong>, ce qui signifie que la plus-value latente d\u00e9passe d\u00e9j\u00e0 les 500 millions.<\/p>\n

lus encore qu\u2019un choix financier, c\u2019est un marqueur identitaire pour Coinbase<\/strong>, qui int\u00e8gre pleinement le BTC \u00e0 sa propre architecture \u00e9conomique.<\/p>\n

Ce positionnement tranche avec celui d\u2019autres entreprises tech. L\u00e0 o\u00f9 certaines continuent de voir les cryptos comme un actif sp\u00e9culatif ou accessoire, Coinbase assume un r\u00f4le de pr\u00e9curseur.<\/p>\n

Tesla reste dans la course, mais en retrait<\/span><\/h2>\n

De son c\u00f4t\u00e9, Tesla conserve ses bitcoins\u2026 sans en rajouter. Depuis son achat spectaculaire de 1,5 milliard de dollars en BTC en 2021, la firme d\u2019Elon Musk n\u2019a vendu aucune unit\u00e9 : une position de \u00ab\u00a0hodler\u00a0\u00bb discret mais tenace. \u00c0 ce stade, rien n\u2019indique un retrait, mais l\u2019initiative ne semble plus \u00eatre une priorit\u00e9<\/strong>.<\/p>\n

Tesla continue d\u2019accepter les paiements en BTC pour ses produits d\u00e9riv\u00e9s<\/strong>, et certains observateurs n\u2019excluent pas un retour plus offensif dans les mois \u00e0 venir. Surtout si le climat r\u00e9glementaire am\u00e9ricain devient plus lisible, ou si les taux d\u2019int\u00e9r\u00eat redescendent<\/strong>. Musk n\u2019a jamais ferm\u00e9 la porte.<\/p>\n

Reste que pour Tesla, le bitcoin a toujours \u00e9t\u00e9 autant un signal d\u2019image qu\u2019un actif financier. Un outil de diff\u00e9renciation, align\u00e9 avec la culture technologique et parfois provocante de l\u2019entreprise. M\u00eame d\u00e9pass\u00e9e en volume, la marque conserve une influence forte sur le r\u00e9cit crypto grand public<\/strong>.<\/p>\n

Un contexte de march\u00e9 paradoxal<\/span><\/h3>\n

Ce passage de t\u00e9moin intervient \u00e0 un moment un peu particulier pour le march\u00e9. D\u2019un c\u00f4t\u00e9, les signaux r\u00e9glementaires se veulent rassurants : la SEC a d\u00e9voil\u00e9 son \u201cProjet Crypto<\/a>\u201d, cens\u00e9 faire des \u00c9tats-Unis un p\u00f4le de r\u00e9f\u00e9rence<\/strong> en mati\u00e8re de finance num\u00e9rique.<\/p>\n

De l\u2019autre, les prix corrigent s\u00e9v\u00e8rement : le bitcoin est retomb\u00e9 \u00e0 115 000 dollars<\/a>, et plus de 645 millions de dollars de positions ont \u00e9t\u00e9 liquid\u00e9es en 24h, selon CoinGlass<\/a>.<\/p>\n

Le contraste est frappant. Mais pas totalement nouveau. Ce type de repli brutal fait partie du cycle crypto<\/strong>, souvent suivi (parfois \u00e0 contretemps) par un regain d\u2019int\u00e9r\u00eat institutionnel.<\/p>\n

Pour l\u2019heure, la R\u00e9serve f\u00e9d\u00e9rale maintient ses taux inchang\u00e9s<\/strong>, tout en exprimant des doutes sur la vigueur de l\u2019\u00e9conomie. Une posture attentiste qui refroidit les actifs les plus volatils, au premier rang desquels le Bitcoin.<\/p>\n

Des entreprises crypto plus audacieuses ?<\/span><\/h3>\n

Derri\u00e8re la rivalit\u00e9 Coinbase-Tesla<\/strong>, c\u2019est une dynamique plus large qui se dessine. Celle d\u2019un glissement de pouvoir : les entreprises crypto-native prennent l\u2019ascendant sur les acteurs tech traditionnels dans l\u2019adoption institutionnelle du BTC.<\/p>\n

MicroStrategy, Galaxy Digital ou Marathon Digital sont d\u00e9j\u00e0 dans cette logique d\u2019accumulation assum\u00e9e. Mais Coinbase, par sa visibilit\u00e9 et son statut de plateforme r\u00e9gul\u00e9e aux \u00c9tats-Unis, pourrait jouer un r\u00f4le plus structurant encore<\/strong>.<\/p>\n

Si l\u2019entreprise pousse plus loin avec des projets comme les actions tokenis\u00e9es ou les march\u00e9s de pr\u00e9diction, elle pourrait s\u2019imposer comme une brique essentielle de la finance crypto \u201cofficielle\u201d. Une infrastructure, pas seulement un interm\u00e9diaire.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coinbase d\u00e9tient d\u00e9sormais plus de Bitcoin que Tesla, signe d\u2019un basculement strat\u00e9gique : les entreprises crypto-native prennent l\u2019avantage sur…<\/p>\n","protected":false},"author":241,"featured_media":5300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5,7],"tags":[22,144],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin","category-news","tag-coinbase","tag-tesla","entry"],"acf":[],"yoast_head":"\nBitcoin : Coinbase prend l\u2019avantage sur Tesla<\/title>\n<meta name=\"description\" content=\"Coinbase d\u00e9passe Tesla et devient le 10e plus grand d\u00e9tenteur de Bitcoin, affirmant sa strat\u00e9gie long terme sur le BTC.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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