{"id":15971,"date":"2025-11-29T17:00:06","date_gmt":"2025-11-29T17:00:06","guid":{"rendered":"https:\/\/icobench.com\/fr\/?p=15971"},"modified":"2025-12-01T16:36:12","modified_gmt":"2025-12-01T16:36:12","slug":"polemique-fc-barcelone-crypto-zkp","status":"publish","type":"post","link":"https:\/\/icobench.com\/fr\/news\/polemique-fc-barcelone-crypto-zkp\/","title":{"rendered":"Pol\u00e9mique au FC Barcelone : le club fait marche arri\u00e8re sur son partenariat avec la crypto ZKP"},"content":{"rendered":"<p>L\u2019arriv\u00e9e des cryptomonnaies dans le football n\u2019a rien d\u2019anecdotique. Fan tokens, NFT, partenariats d\u2019\u00e9changes et de blockchains. Les clubs multiplient les accords pour compenser leurs finances. Selon une \u00e9tude de Sport Quake, le football repr\u00e9senterait d\u00e9j\u00e0 environ 43 % de tous les partenariats li\u00e9s aux crypto et <strong>actifs num\u00e9riques<\/strong> sur la saison 2024 2025, preuve que ce secteur s\u2019est impos\u00e9 comme une nouvelle mine d\u2019or commerciale pour les clubs europ\u00e9ens.<a href=\"https:\/\/cryptorank.io\/news\/feed\/5d4de-fc-barcelona-faces-backlash-over-sponsorship-with-obscure-crypto-firm?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/p>\n<p>Mais cette ru\u00e9e vers la crypto s\u2019accompagne d\u2019un nouveau type de risque r\u00e9putationnel. Le cas du FC Barcelone et de ZKP, une soci\u00e9t\u00e9 blockchain quasi inconnue qui a lanc\u00e9 son propre token quelques jours apr\u00e8s la signature du contrat, en est l\u2019illustration parfaite. Sous la pression des supporters et d\u2019experts, le club a d\u00fb se <strong>d\u00e9solidariser<\/strong> publiquement de cette cryptomonnaie, au point de r\u00e9p\u00e9ter qu\u2019il n\u2019avait aucun lien avec ce jeton.<\/p>\n<h2><span id=\"zkp_partenaire_blockchain_et_crise_de_confiance_immediate\">ZKP, partenaire blockchain\u2026 et crise de confiance imm\u00e9diate<\/span><\/h2>\n<p>Le 15 novembre, le FC Barcelone annonce un <a href=\"https:\/\/www.fcbarcelona.com\/en\/news\/4402316\/global-partnership-with-zero-knowledge-proof-zkp-new-official-blockchain-technology-partner-of-fc-barcelona\" target=\"_blank\" rel=\"noopener noreferrer\">partenariat de trois ans<\/a> avec Zero Knowledge Proof (ZKP), pr\u00e9sent\u00e9 comme son partenaire officiel en <strong>cryptographic protocol<\/strong> . Le probl\u00e8me est que l\u2019entreprise est enregistr\u00e9e aux Samoa, dispose d\u2019une pr\u00e9sence en ligne minuscule et ne r\u00e9v\u00e8le ni l\u2019identit\u00e9 ni la localisation de ses dirigeants, se d\u00e9crivant comme un collectif pseudonyme r\u00e9parti sur plusieurs juridictions.<\/p>\n<p>Quelques jours plus tard, <a href=\"https:\/\/icobench.com\/fr\/news\/le-token-best-senvole-de-74-sur-mexc-binance-et-coinbase-en-approche\/\" rel=\"noopener\">ZKP lance aux ench\u00e8res<\/a> 200 millions de coins et commence \u00e0 promouvoir un FCB token li\u00e9 \u00e0 son image. Imm\u00e9diatement, des sp\u00e9cialistes comme l\u2019\u00e9conomiste Carol Alexander alertent sur le risque de voir les fans assimiler la marque Bar\u00e7a \u00e0 ce jeton <strong>hautement sp\u00e9culatif<\/strong> et totalement opaque. Face \u00e0 la pol\u00e9mique, le club publie un communiqu\u00e9 ferme et affirme n\u2019avoir aucun lien avec ce token, ne pas participer \u00e0 son \u00e9mission, ni utiliser la technologie associ\u00e9e, et insiste sur le fait que cette monnaie n\u2019entre pas dans le p\u00e9rim\u00e8tre de l\u2019accord commercial sign\u00e9.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">EN DETALLE \ud83d\udcc4 | El FC Barcelona se desvincula formalmente del token de su patrocinador ZKP. \u26a0\ufe0f\ud83d\udeab <\/p>\n<p>\ud83d\udd39\ud83d\udce2 El club emiti\u00f3 un comunicado oficial desmarc\u00e1ndose de la emisi\u00f3n y gesti\u00f3n del token de Zero-Knowledge Proof (ZKP), con la cual firm\u00f3 un acuerdo de patrocinio el 14 de\u2026 <a href=\"https:\/\/t.co\/Odqh2UjhOk\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/Odqh2UjhOk<\/a><\/p>\n<p>\u2014 CriptoNoticias (@CriptoNoticias) <a href=\"https:\/\/twitter.com\/CriptoNoticias\/status\/1994411612841668729?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">November 28, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span id=\"quand_le_football_donne_un_vernis_de_legitimite_aux_projets_crypto\">Quand le football donne un vernis de l\u00e9gitimit\u00e9 aux projets crypto<\/span><\/h2>\n<p>Si l\u2019affaire ZKP choque, c\u2019est aussi parce qu\u2019elle s\u2019inscrit dans un mouvement plus large. Depuis plusieurs ann\u00e9es, de nombreuses \u00e9quipes ont sign\u00e9 avec des acteurs crypto avant de rompre le contrat dans la douleur. Par exemple,<a href=\"https:\/\/www.nss-sports.com\/en\/lifestyle\/33083\/end-sponsor-crypto-sport\" target=\"_blank\" rel=\"noopener noreferrer\"> l\u2019Inter Milan, la Roma, Chelsea ou l\u2019Atl\u00e9tico de Madrid<\/a> ont d\u00e9j\u00e0 mis fin pr\u00e9matur\u00e9ment \u00e0 des accords avec des plateformes ou des projets qui n\u2019ont pas tenu leurs promesses, voire ont <strong>disparu avec l\u2019argent<\/strong> des investisseurs.<\/p>\n<figure id=\"attachment_15977\" aria-describedby=\"caption-attachment-15977\" style=\"width: 1456px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15977 size-full\" src=\"https:\/\/icobench.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/11\/httpssubstack-post-media.s3.amaz_.png\" alt=\"\" width=\"1456\" height=\"989\" srcset=\"https:\/\/icobench.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/11\/httpssubstack-post-media.s3.amaz_.png 1456w, https:\/\/icobench.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/11\/httpssubstack-post-media.s3.amaz_-300x204.png 300w, https:\/\/icobench.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/11\/httpssubstack-post-media.s3.amaz_-1024x696.png 1024w, https:\/\/icobench.com\/fr\/wp-content\/uploads\/sites\/5\/2025\/11\/httpssubstack-post-media.s3.amaz_-768x522.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\"><figcaption id=\"caption-attachment-15977\" class=\"wp-caption-text\"><a href=\"https:\/\/fintersections.whitesight.net\/p\/goals-and-gains-football-clubs-score\" target=\"_blank\" rel=\"noopener noreferrer\">Fintersections<\/a><\/figcaption><\/figure>\n<p>Le Bar\u00e7a lui-m\u00eame n\u2019en est pas \u00e0 son coup d\u2019essai dans le <a href=\"https:\/\/icobench.com\/fr\/news\/portefeuille-crypto-web3-repenser-securite\/\" rel=\"\">Web3<\/a>. Le club a lanc\u00e9 des <a href=\"https:\/\/www.chiliz.com\/fc-barcelona-chiliz-join-forces-in-a-new-global-blockchain-alliance-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">fan tokens avec Chiliz<\/a> et Socios d\u00e8s 2020, vendus pour 1,3 million de dollars en moins de deux heures, puis des NFT haut de gamme chez Sotheby\u2019s. Mais il a aussi d\u00fb passer une <strong>d\u00e9pr\u00e9ciation<\/strong> de <a href=\"https:\/\/medium.com\/barcafutbol\/fc-barcelona-how-does-the-future-look-19d96cf69f89\" target=\"_blank\" rel=\"noopener noreferrer\">141 millions d\u2019euros<\/a> apr\u00e8s l\u2019\u00e9chec d\u2019un accord autour de Bar\u00e7a Vision. Dans ce contexte de dette \u00e9lev\u00e9e, la tentation de signer rapidement avec un acteur opaque comme ZKP ressemble pour beaucoup \u00e0 une strat\u00e9gie encaisser d\u2019abord, poser les questions ensuite, qui transf\u00e8re une partie du risque vers les supporters.<\/p>\n<h2><span id=\"des_lecons_pour_les_clubs_et_surtout_pour_les_supporters\">Des le\u00e7ons pour les clubs\u2026 et surtout pour les supporters<\/span><\/h2>\n<p>Pour les supporters, la prudence est indispensable. Avant d\u2019acheter un token li\u00e9 \u00e0 un club, il est essentiel de v\u00e9rifier qui contr\u00f4le r\u00e9ellement le projet, dans quel pays il est enregistr\u00e9 et quelles garanties existent en cas de probl\u00e8me. Beaucoup de projets crypto jouent sur l\u2019image d\u2019un club pour inspirer confiance, mais sans offrir la <strong>moindre s\u00e9curit\u00e9<\/strong> aux fans.<\/p>\n<p>Pour les clubs, la le\u00e7on est tout aussi claire. Un sponsor crypto peut apporter de l\u2019argent rapidement, mais un partenaire opaque peut co\u00fbter beaucoup plus cher \u00e0 long terme. R\u00e9putation ab\u00eem\u00e9e, confiance des supporters fragilis\u00e9e, relations compliqu\u00e9es avec les r\u00e9gulateurs. L\u2019affaire ZKP montre qu\u2019\u00e0 l\u2019heure du football num\u00e9rique, la <strong>transparence<\/strong> n\u2019est plus un choix mais une <strong>exigence vitale<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019arriv\u00e9e des cryptomonnaies dans le football n\u2019a rien d\u2019anecdotique. Fan tokens, NFT, partenariats d\u2019\u00e9changes et de blockchains. Les clubs&#8230;<\/p>\n","protected":false},"author":224,"featured_media":15972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-15971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoins","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pol\u00e9mique au FC Barcelone : le club fait marche arri\u00e8re sur son partenariat avec la crypto ZKP<\/title>\n<meta name=\"description\" content=\"Le FC Barcelone fait marche arri\u00e8re apr\u00e8s la pol\u00e9mique autour de son partenaire crypto ZKP, un projet opaque qui inqui\u00e8te fans et experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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