{"id":14425,"date":"2025-11-10T17:31:10","date_gmt":"2025-11-10T17:31:10","guid":{"rendered":"https:\/\/icobench.com\/fr\/?p=14425"},"modified":"2025-11-10T17:31:19","modified_gmt":"2025-11-10T17:31:19","slug":"trump-media-perd-55-m-malgre-13-milliard-en-bitcoin","status":"publish","type":"post","link":"https:\/\/icobench.com\/fr\/news\/trump-media-perd-55-m-malgre-13-milliard-en-bitcoin\/","title":{"rendered":"Trump Media perd 55 M$ malgr\u00e9 1,3 milliard en Bitcoin"},"content":{"rendered":"

Trump Media & Technology Group a affich\u00e9 une perte nette d\u2019environ 55 millions de dollars<\/strong> au troisi\u00e8me trimestre, alors m\u00eame que sa r\u00e9serve de Bitcoin atteint 1,3 milliard de dollars et qu\u2019elle promet d\u2019en acheter davantage.<\/p>\n

Un r\u00e9sultat dans le rouge, un tr\u00e9sor en bitcoin<\/span><\/h2>\n

La perte nette s\u2019\u00e9l\u00e8ve \u00e0 54,8 millions de dollars pour le T3<\/strong>, pour des revenus de seulement 972 900 dollars<\/a>, en baisse sur un an. La structure de co\u00fbts grimpe, notamment les frais juridiques, et l\u2019effet de levier des crypto-actifs ne suffit pas \u00e0 renverser l\u2019\u00e9quation.<\/p>\n

En parall\u00e8le, la soci\u00e9t\u00e9 revendique 11 542 BTC au 30 septembre<\/strong>, soit environ 1,3 milliard de dollars de valeur \u00e0 cette date, et indique vouloir continuer ses achats. Cette strat\u00e9gie crypto n\u2019est plus accessoire. Elle est d\u00e9sormais au c\u0153ur de la narration financi\u00e8re du groupe.<\/p>\n

Ce d\u00e9calage entre performance op\u00e9rationnelle et puissance du bilan est frappant. Le mod\u00e8le publicitaire de Truth Social reste modeste, tandis que la tr\u00e9sorerie Bitcoin s\u2019impose comme amortisseur. Toutefois, il s\u2019agit d\u2019un amortisseur expos\u00e9 \u00e0 une volatilit\u00e9 qui peut gonfler ou creuser les pertes comptables d\u2019un trimestre \u00e0 l\u2019autre.<\/p>\n

Bitcoin comme moteur financier et risque comptable<\/span><\/h2>\n

Au-del\u00e0 du stock de bitcoin, l\u2019entreprise a mon\u00e9tis\u00e9 sa position. Elle a encaiss\u00e9 15,3 millions de dollars de revenus r\u00e9alis\u00e9s au T3<\/strong> via des primes d\u2019options li\u00e9es au Bitcoin, auxquelles s\u2019ajoutent 13,4 millions de produits d\u2019int\u00e9r\u00eats. La m\u00e9canique est de transformer un actif volatil en flux de tr\u00e9sorerie, au prix d\u2019un risque de march\u00e9 assum\u00e9.<\/p>\n

\"Bitcoin<\/p>\n

Ce choix n\u2019efface pas l\u2019impact des retraitements comptables. Les variations de juste valeur des actifs num\u00e9riques et des instruments financiers associ\u00e9s peuvent amplifier la perte publi\u00e9e, m\u00eame si la tr\u00e9sorerie d\u2019exploitation s\u2019am\u00e9liore. La direction met d\u2019ailleurs en avant un deuxi\u00e8me trimestre cons\u00e9cutif de flux de tr\u00e9sorerie op\u00e9rationnels positifs<\/strong>, un signal int\u00e9ressant pour la continuit\u00e9 financi\u00e8re.<\/p>\n

Mais la r\u00e8gle du jeu reste la m\u00eame. Tant que l\u2019activit\u00e9 m\u00e9dia ne g\u00e9n\u00e8re pas d\u2019audience mon\u00e9tisable \u00e0 grande \u00e9chelle, l\u2019entreprise d\u00e9pendra de la performance de sa strat\u00e9gie \u00ab Bitcoin + produits d\u00e9riv\u00e9s \u00bb. En phase haussi\u00e8re, elle d\u00e9gage du r\u00e9sultat. En phase de reflux, elle absorbe la volatilit\u00e9 dans le compte de r\u00e9sultat.<\/p>\n

Un second pilier crypto<\/span><\/h2>\n

Trump Media ne mise pas tout sur Bitcoin. Depuis ao\u00fbt, elle a structur\u00e9 avec Crypto.com et Yorkville un v\u00e9hicule d\u00e9di\u00e9 \u00e0 l\u2019accumulation de Cronos (CRO), avec l\u2019ambition d\u2019acheter jusqu\u2019\u00e0 1 milliard de dollars de tokens<\/strong>, soit plus de 6,3 billions d\u2019unit\u00e9s \u00e0 terme<\/a>. L\u2019objectif est de b\u00e2tir une tr\u00e9sorerie multi-actifs pour \u00ab faire travailler \u00bb le bilan.<\/p>\n

Cet axe CRO a d\u00e9j\u00e0 produit des effets comptables. La soci\u00e9t\u00e9 a indiqu\u00e9 environ 33 millions de gains non r\u00e9alis\u00e9s li\u00e9s \u00e0 sa position. Cela illustre l\u00e0 encore la sensibilit\u00e9 des r\u00e9sultats aux march\u00e9s crypto. C\u2019est un argument de valorisation, mais aussi une source potentielle de chocs si le cycle s\u2019inverse.<\/strong><\/p>\n

\"Cronos<\/p>\n

Dans cette logique, le groupe pr\u00e9sente sa r\u00e9serve crypto comme un carburant pour une future strat\u00e9gie de fusions-acquisitions. Trump Media va par ailleurs se lancer sur les march\u00e9s de pr\u00e9diction.<\/a> En d\u2019autres termes, convertir une appr\u00e9ciation d\u2019actifs num\u00e9riques en actifs op\u00e9rationnels du monde r\u00e9el<\/strong>. L\u2019ambition est coh\u00e9rente sur le papier, \u00e0 condition que la liquidit\u00e9 et le timing de sortie soient au rendez-vous.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Trump Media & Technology Group a affich\u00e9 une perte nette d\u2019environ 55 millions de dollars au troisi\u00e8me trimestre, alors…<\/p>\n","protected":false},"author":241,"featured_media":14426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[15,151],"class_list":["post-14425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin","tag-bitcoin","tag-trump","entry"],"acf":[],"yoast_head":"\nTrump Media perd 55 M$ malgr\u00e9 1,3 Md$ en Bitcoin<\/title>\n<meta name=\"description\" content=\"Trump Media publie 54,8 M$ de perte au T3 malgr\u00e9 1,3 Md$ en Bitcoin et un virage vers Cronos ; revenus sous 1 M$.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icobench.com\/fr\/news\/trump-media-perd-55-m-malgre-13-milliard-en-bitcoin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump Media perd 55 M$ malgr\u00e9 1,3 Md$ en Bitcoin\" \/>\n<meta property=\"og:description\" content=\"Trump Media publie 54,8 M$ de perte au T3 malgr\u00e9 1,3 Md$ en Bitcoin et un virage vers Cronos ; 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