{"id":10900,"date":"2025-10-02T10:00:18","date_gmt":"2025-10-02T10:00:18","guid":{"rendered":"https:\/\/icobench.com\/fr\/?p=10900"},"modified":"2025-10-02T09:42:54","modified_gmt":"2025-10-02T09:42:54","slug":"tether-usat-stablecoin-marche-americain","status":"publish","type":"post","link":"https:\/\/icobench.com\/fr\/news\/tether-usat-stablecoin-marche-americain\/","title":{"rendered":"Tether pr\u00e9pare un nouveau stablecoin USAT pour le march\u00e9 am\u00e9ricain"},"content":{"rendered":"<p><strong>Tether<\/strong> veut acc\u00e9l\u00e9rer aux \u00c9tats-Unis. L\u2019\u00e9metteur d\u2019USDT pr\u00e9pare <strong>USAT<\/strong>, un stablecoin adoss\u00e9 au dollar et con\u00e7u pour le cadre am\u00e9ricain. L\u2019objectif est simple : offrir une brique de paiement conforme, lisible et comp\u00e9titive. Le groupe calcule son entr\u00e9e. Il mise sur une distribution massive et sur une gouvernance d\u00e9di\u00e9e au territoire.<\/p>\n<h2><span id=\"pourquoi_usat_maintenant\">Pourquoi USAT maintenant<\/span><\/h2>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">\ud83d\udea8 Tether pr\u00e9voit de lancer son stablecoin <a href=\"https:\/\/twitter.com\/search?q=%24USAT&amp;src=ctag&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">$USAT<\/a> sur Rumble.<\/p>\n<p>Tether d\u00e9tient une participation de 48 % dans Rumble suite \u00e0 un investissement de 775 millions de dollars en 2024.<\/p>\n<p>Lors de Token2049 \u00e0 Singapour, Paolo Ardoino, CEO de Tether, a d\u00e9clar\u00e9 que Rumble avait l'intention de\u2026 <a href=\"https:\/\/t.co\/Gay4lmmhI7\" target=\"_blank\" rel=\"noopener noreferrer\">pic.twitter.com\/Gay4lmmhI7<\/a><\/p>\n<p>\u2014 Goku \ud83d\uddde (@Crypto__Goku) <a href=\"https:\/\/twitter.com\/Crypto__Goku\/status\/1973614755865600510?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">October 2, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/icobench.com\/fr\/news\/top-5-meilleurs-stablecoins\/\" rel=\"\">Le march\u00e9 am\u00e9ricain des stablecoins<\/a> se structure. Les acteurs doivent respecter des exigences claires sur les r\u00e9serves et la transparence. <a href=\"https:\/\/tether.io\/news\/tether-unveils-usat-its-planned-u-s-regulated-dollar-backed-stablecoin-and-will-appoint-bo-hines-as-ceo-of-tether-usat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tether r\u00e9pond avec USAT<\/a>, un jeton pens\u00e9 pour <strong>les entreprises, les commer\u00e7ants et les institutions am\u00e9ricaines<\/strong>. Le produit vise un usage quotidien : r\u00e8glement, facturation, abonnements, et paiements en ligne.<\/p>\n<p>Cette approche compl\u00e8te l\u2019offre existante. USDT reste international. USAT, lui, s\u2019aligne sur les r\u00e8gles am\u00e9ricaines. Par cons\u00e9quent, Tether peut <strong>r\u00e9pondre \u00e0 deux r\u00e9alit\u00e9s<\/strong>. D\u2019un c\u00f4t\u00e9, la demande mondiale. De l\u2019autre, les besoins sp\u00e9cifiques du march\u00e9 am\u00e9ricain. Ce d\u00e9coupage limite les frictions r\u00e9glementaires et rassure les contreparties locales.<\/p>\n<h2><span id=\"ancrage_reglementaire_et_gouvernance\">Ancrage r\u00e9glementaire et gouvernance<\/span><\/h2>\n<p>Tether annonce un positionnement r\u00e9gul\u00e9 aux \u00c9tats-Unis. Le token doit \u00eatre adoss\u00e9 au dollar avec des r\u00e9serves v\u00e9rifiables. L\u2019\u00e9mission est pr\u00e9vue via <strong>Anchorage Digital Bank<\/strong>, \u00e9tablissement sous charte f\u00e9d\u00e9rale. La gestion des r\u00e9serves doit s\u2019appuyer sur un d\u00e9positaire de premier plan, <strong>Cantor Fitzgerald<\/strong>. Ce sch\u00e9ma renforce la s\u00e9gr\u00e9gation des actifs et la lisibilit\u00e9 des contr\u00f4les.<\/p>\n<p>La gouvernance \u00e9volue aussi. Tether cr\u00e9e une entit\u00e9 US d\u00e9di\u00e9e et confie la direction \u00e0 <strong>Bo Hines<\/strong>. La mission est claire : piloter l\u2019ex\u00e9cution, la conformit\u00e9 et les partenariats onshore. Cette s\u00e9paration op\u00e9rationnelle am\u00e9liore la responsabilit\u00e9. Elle facilite, en outre, le dialogue avec les r\u00e9gulateurs et les grandes entreprises. Enfin, Tether tient une ligne prudente. <strong>USAT ne proposera pas de rendement<\/strong>. Le jeton reste un moyen de paiement et de r\u00e8glement. Cette clart\u00e9 \u00e9vite les malentendus sur la nature du produit. Elle r\u00e9duit \u00e9galement les risques per\u00e7us c\u00f4t\u00e9 conformit\u00e9. En diversifiant ses stablecoins, Tether est sur la bonne voie pour devenir <a href=\"https:\/\/icobench.com\/fr\/news\/tether-valorisation-500-milliards-levee-fonds\/\" rel=\"\">une des entreprises les plus valoris\u00e9es au monde<\/a>.<\/p>\n<h2><span id=\"distribution_cap_sur_rumble_pour_ladoption\">Distribution : cap sur Rumble pour l\u2019adoption<\/span><\/h2>\n<p>Le plan inclut un levier de distribution original : Rumble. La plateforme vid\u00e9o annonce <strong>51 millions d\u2019utilisateurs mensuels<\/strong>. Tether veut y d\u00e9ployer un portefeuille crypto qui prendra en charge USAT. L\u2019id\u00e9e est directe. On met le stablecoin l\u00e0 o\u00f9 se trouvent d\u00e9j\u00e0 des <strong>communaut\u00e9s massives<\/strong>. On r\u00e9duit la distance entre d\u00e9couverte et usage.<\/p>\n<p>Ce choix s\u2019explique aussi par la structure capitalistique. <strong>Tether d\u00e9tient une participation significative dans Rumble<\/strong>. Le partenariat devient donc naturel. Rumble apporte l\u2019audience et l\u2019interface. Tether fournit l\u2019infrastructure de valeur. Ensemble, ils cr\u00e9ent un canal de distribution rare pour un actif de paiement.<\/p>\n<p>Cet ancrage grand public ne remplace pas les int\u00e9grations classiques. Il les compl\u00e8te. USAT doit s\u2019ins\u00e9rer chez des <strong>processeurs de paiement, des marchands, des portefeuilles et des bourses<\/strong>. Cependant, la porte d\u2019entr\u00e9e Rumble peut acc\u00e9l\u00e9rer la courbe d\u2019adoption. Elle transforme un annonceur en utilisateur, puis en payeur, dans la m\u00eame application.<\/p>\n<h2><span id=\"un_changement_pour_le_marche_americain\">Un changement pour le march\u00e9 am\u00e9ricain<\/span><\/h2>\n<p>USAT ajoute un concurrent domestique face aux jetons d\u00e9j\u00e0 distribu\u00e9s aux \u00c9tats-Unis. Les entreprises y voient un int\u00e9r\u00eat concret : r\u00e8glements 24\/7, versements rapides, et co\u00fbts ma\u00eetris\u00e9s. Les programmes de cr\u00e9ation\/rachat am\u00e9liorent la tenue de prix. Les \u00e9quipes finance gagnent, de leur c\u00f4t\u00e9, en pr\u00e9visibilit\u00e9 et en r\u00e9conciliation comptable. Pour Tether, l\u2019enjeu est de taille. <strong>Le groupe doit prouver qu\u2019il peut op\u00e9rer onshore<\/strong> avec les standards attendus. Il devra d\u00e9montrer une publication r\u00e9guli\u00e8re des r\u00e9serves et une gouvernance adapt\u00e9e. Il devra aussi exceller sur les fondamentaux : garde, s\u00e9curit\u00e9, lutte contre la fraude et continuit\u00e9 de service.<\/p>\n<p>Reste le calendrier. Tether \u00e9voque une <strong>mise en route d\u2019ici la fin d\u2019ann\u00e9e<\/strong>. Ce timing d\u00e9pendra des validations op\u00e9rationnelles et des partenaires. La mont\u00e9e en charge se fera par paliers. Elle suivra l\u2019ouverture du portefeuille Rumble et les d\u00e9ploiements chez les prestataires de paiement. En synth\u00e8se, USAT trace une voie claire. Le jeton cible un march\u00e9 immense avec une offre simple et cadr\u00e9e. Si l\u2019ex\u00e9cution suit, <strong>USAT peut acc\u00e9l\u00e9rer l\u2019usage des dollars num\u00e9riques dans l\u2019\u00e9conomie am\u00e9ricaine<\/strong>. Le pari repose sur la conformit\u00e9, la distribution et la confiance. Trois piliers sans lesquels l\u2019adoption ne d\u00e9colle pas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tether veut acc\u00e9l\u00e9rer aux \u00c9tats-Unis. L\u2019\u00e9metteur d\u2019USDT pr\u00e9pare USAT, un stablecoin adoss\u00e9 au dollar et con\u00e7u pour le cadre&#8230;<\/p>\n","protected":false},"author":245,"featured_media":10906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-10900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tether pr\u00e9pare un nouveau stablecoin USAT pour le march\u00e9 am\u00e9ricain<\/title>\n<meta name=\"description\" content=\"Tether lance USAT, stablecoin dollar r\u00e9gul\u00e9 aux \u00c9tats-Unis, avec distribution via Rumble et un pilotage ex\u00e9cutif d\u00e9di\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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